REBRAND! The RearViz Journey

REBRAND! The RearViz Journey

September 26, 2018 2 Comments

Let's throw it back to 2012 when the Tour De France and London Paralympic Games were broadcast to the world, a truly historic year in the sporting industry. It marked the year Lance Armstrong was banned from the sport for life and stripped of his seven titles. Yet, more importantly, 2012 marked the year Raymond Crane invented the world's first rear vision mirror for cyclists. An innovative light-bulb-moment that would grow to combat rider safety in the years to come.


After observing the blatant lack of care of one driver who almost sent a cyclist plummeting, Raymond Crane began itching to know about the plausibility of rearward vision for cyclists. With a wetsuit, tape and a compact mirror in hand, Ray invented the first ever RearViz after a long afternoon of building and testing out his innovative concept. Alas, the Classic RearViz Mirror was born and unsurprisingly, it wasn't long until the RearViz mirror was packaged and worn by cyclists around the globe.

New York Trade Show Rear Viz


The upwards climb began, and with open ears, we listened to what people had to say about our launch. The positive buzz about RearViz being the next best thing to a helmet boosted operations tenfold. With belief and commitment top of mind, Mr. and Mrs. Crane took their first steps into this start-up journey of their own.


In 2014, two years after takeoff, cyclists in Asia found the RearViz to be too bulky. So, Ray got back to work and invented the SL-15 Slim Line Mirror, ideal for those with slimmer arms or wearability on the wrist. Using the very same technology, the team at RearViz developed a Universal Camera Mount to make filming hands-free and memories last. This fully rotatable mount allows unique, close-up footage with a tight hold for smooth takes. The easy-fit adaptable armband makes this product perfectly adaptable to any activity... From bicycle safety gear to the development of RearViz' unique cycling jerseys - you asked and we answered!

Riding with a bicycle mirror


Now, let's fast forward to where we are today. It's 2018, we're feeling adventurous and running the road to expansion. We feel a name change is appropriate to broaden our reach from the cycling industry to the fitness industry, as a whole. RearViz is the brand you know and love, it's who we started as and who we continue to be. Change is scary, we know, but this change is exciting and full of adventure. We're ready to take the leap. RearViz will now be known as RVI Active.

RVI Active Logo


This transition will focus on us finding you useful, innovative gadgets to improve your fitness experience. We're talking safety, technology and adventure ridden accessories from all corners of the world!


To get us started, we're picking the brains of engineering and management students to showcase their product design ability by innovating in the sports-wear space. Our values of community and involvement are driving this competition by encouraging participation from students nationwide at PSB Academy, polytechnics, international schools, universities, and private education institutions. Are you a student who is passionate about sporting? Getting involved in this competition gives you the opportunity to develop a commercially available product in our store or others! And if you're not, simply hang tight and stay tuned for the release of the winning product in the next few months.

Technology Competition


RVI Active's Operations Officer, Kayla Crane wishes to bring you an assortment of high-quality innovative products for your everyday sporting needs. Whether that be hiking, swimming, cycling or skiing - your adventurous playtime will be made safer, more memorable and if possible, more exhilarating. RVI Actives values of safety, adventure, and lifestyle activity have got our full attention over this rebrand, meaning gadgets, gadgets and more gadgets to come!


A collaborative approach and vision is key to leading this change. We no longer feel the need to compete with our competitors, instead, we wish to collaborate with them. This joining of forces will increase the availability and accessibility of all your favorite products. Two is better than one, don't you think? We think so.


Our latest collaboration may already be familiar to you with the addition of WingLights to our product list. To make this happen, Kayla developed close relationships with the co-founder and team of a UK based safety start-up company. 

Lots of back and forth communication, cooperation and collaboration from the team hides behind the doors of RVI Active. Yet, the hard work persists. Kayla is relentless with growth, introducing a timely collaboration with VitaWerx to improve your health and fitness from the inside out, just in time for the Australian summer.

Oxygenic and Magnesium Cream


To maintain this innovative culture, we're asking you for your input! If you want to see any innovative products join RVI Active's marketplace, send them through to the team and we'll try them! We're constantly searching for the right gadgets and tools to improve the safety and fitness industry and we believe our customers know best. Simply send through any links, photos or products you like to admin@rviactive.com and we'll get to work on any potential collaborations to improve your customer experience.



2 Responses

RVI Active
RVI Active

October 08, 2018

Hello Janaina,

Thank you for the kind words. We are currently seeking distributorship in Brazil. Currently, we are available online and ship worldwide for free. All the best!

Janaina
Janaina

September 27, 2018

Hi! I’m from Brazil and I am a proud owner of a RearViz mirror, which I always use while cycling – it’s marvellous, and I feel almost blind without it!
I’m happy to hear the news and eager to see what next. I truly would like to know if there are any places in Brazil to buy your products…
Best regards!

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